Job Description

At Zostel, we’re on a mission to redefine travel, from spontaneous solo trips to curated group experiences across India and beyond. And now, we’re looking for a passionate Assistant Brand Manager to help build and grow Zo Trips, our travel experiences vertical that brings the Zostel community together through all-inclusive, handcrafted domestic & international itineraries.

If you live and breathe travel, love building brands, and get a kick out of crafting campaigns that people feel, not just scroll past, this one’s for you.

What You’ll Do

• Build and own Zo Trips’ brand presence: Manage and grow our digital footprint across platforms, including social media, content, partnerships, and community channels.
• Shape stories that inspire travel: Work with designers, writers, and video teams to create content that captures the soul of Zo Trips- immersive, fun, and real.
• Run campaigns end-to-end: From ideation and creative direction to execution and reporting, lead marketing campaigns that drive bookings, engagement, and brand love.
• Manage UGC, website, and social content (photos/videos): Work with trip leaders, internal teams, travellers, and stakeholders to collect images, testimonials, and media for marketing communications.
• Collaborate across teams: Partner with Growth, Operations, and Community teams to design go-to-market strategies for upcoming trips and experiences.
• Oversee communication consistency: Ensure every touchpoint, from Instagram captions to WhatsApp broadcast channel, reflects Zostel’s voice and vibe.
• Engage and grow the community: Build strong relationships with travellers, creators, and partners through online and offline activations.
• Track what works: Measure campaign performance, engagement, and growth metrics. Use data to iterate, improve, and scale impact.

What We’re Looking For

• 2–3 years of experience in brand, marketing, or communications, preferably in travel, lifestyle, or D2C brands.
• A strong sense of storytelling, you know how to turn an idea into an emotion that moves people.
• Hands-on experience with social media strategy, content calendars, and influencer or community marketing.
• A creative brain + analytical heart, you love brainstorming but also care about metrics.
• Comfortable with fast-moving environments, quick turnarounds, multiple stakeholders, and high ownership.
• Collaborative by nature. You’re someone who thrives on working with creative, growth, and ops teams.
• A personal love for travel, culture, and experiences, which shows in how you think and create.

Why You’ll Love Working Here

• You’ll get to work with one of India’s coolest travel brands with a global community of explorers.
• Hybrid work model, freedom to travel, work, and create from anywhere.
• A creative, high-energy team that’s as passionate about ideas as it is about adventures.
• Real ownership, real impact- your ideas will directly shape how India travels.

Ready to build the future of travel with us? Apply & Live It Now!